Looking for great ways to advertise your local business? We have some suggestions on how you can make real deals happen for your local business.

Offline advertising strategies:

Running a colorful ad in a magazine for ads supporting local businesses will keep your ad on the coffee table in many local households where the newspaper is thrown away. You get more, because people keep the magazine so they can check out specific ads frequently.

Increase ROI on ad spend –

The more often your print ads are seen, the more likely your customers are to pick up the phone or stop by your store. Make sure that the ads you place on printed documents are highly visible and are actively displayed more than once. (Newspaper readers, read it and throw it away. Magazine readers pick it up again and again.)

Ad effectiveness –

Every now and then, buy or place two ads in one post. Make one more visible than the other with great graphics and hit it with real text, written to remind your client that you are the best DEAL in town. See which one works best and run that ad more often.

Print advertising options –

The most powerful advertising graphics include images of business owners. By far the most effective print ads are those that include a photo of the business owner, the location, and an indication of what the business is about. Make sure your print ad includes words to grab the reader’s attention if the photos aren’t self-explanatory.

Elements of a successful print ad campaign:

There are several elements of a print ad campaign that you need to consider when setting up ads with a publisher. First of all, don’t count on instant results. You pay for the ad first, then you design the ad, and then after a month or more, the ad is printed and shared with buyer customers. Printing is not an instant gratification option. It takes time …

Beyond that, there are several parts of a print ad campaign that you should know about:

1 – Print ads stay a bit or launch quickly. Run your print ads in a way that is likely to remain and be seen by more than one person. A successful print ad gets results more than once and stays in the buyer’s home for a week or two.

2 – Printed advertisements must include address and telephone number. You can’t click the link, so while including a link in a print ad is a good idea, you should also include your address and phone number.

3 – Color. Should I repeat myself? COLOR matters. If you are not printing this in black and white, which means contrast is important, then you need color. Make sure you get as much color value as you can in your print ad. You need color to captivate the audience. Use it.

Advertise your local business in a local ad magazine and see how far your ads can go.