You must have noticed that people hold their Android phones or iPhones to communicate or shop, but now new operating systems with great features are also entering the market and the trends are also changing. It is really interesting to note that 57% of developers are still planning to develop mobile apps for Windows phones as their market has exceeded one million.

Everyone would love to opt for a sleek interface, integration with cloud services, and easy availability of other Microsoft products like Office 365, Xbox, OneDrive, and many more in one device. And this is why developers and business owners continue to prefer Windows Phone. It has been able to successfully carve out a dominant place in the market for itself.

Let’s consider some of the reasons why creating a Windows app would be beneficial to improve recognition of your business and also cover a range of people who would be aware of the app.

Simple and advanced user interface:
Today, all users expect an easy-to-use interface for their mobile devices so that they can get things done quickly. Windows phones are responsive and use advanced user interface which grabs people’s attention and also increases its popularity. Users always want all tasks to be done within a limited time and speed, efficiency and performance is what they are looking for in their devices. Windows operating systems provide all this and this is the reason why companies and organizations choose Windows to create their mobile applications. Since its popularity is at its peak, creating an app for this operating system would increase awareness of Windows app among people and cover a wider spectrum of audience.

Build apps once, take them everywhere:
Another major concern that most developers are worried about is that for any app to be popular, it is important that it be available on multiple platforms so that it can cover a large audience base. Microsoft’s approach to mobile-first is very clearly present in the latest version of Visual Studio. The current release has made it easy for iOS developers to quickly migrate to Windows mobile app development with full support for Objective-C development in Windows apps. Visual Studio now supports building apps for Windows, iOS, and Android as a single platform.

Publishing Windows apps is easy:
Windows mobile app publishing is one of the easiest methods of deploying apps in your business compared to iOS and Android. iOS requires applying a certificate to your app. Microsoft does not need a specific enterprise certificate like Apple does. Microsoft has also created several tools to create applications that can be easily tested and published. The tools allow you to create an application in a few hours and this helps to complete the work faster and more efficiently. Once the app is created, it can be uploaded to any mobile app manager like AirWatch or MobileIron and published to an enterprise app store.