According to the AMA, 88% of the Australian population used mobile phones in 2014.
The above statistic is good enough to say that mobile phones have become an integral part of our lives and are necessary in the modern world. Smart marketers realize this and with the help of mobile have changed the advertising arena. We have successfully raised a new generation of humans who optimally use their mobile phones to achieve their daily desires. Like it or not, mobile devices are taking over the world, and the incredible convenience they offer continues to be made easier by the ever-increasing dominance of mobile marketing trends. With the right strategy, you can learn about your customers’ mobile habits and gain the insight and resources you need to save your business and/or take it to the next level.
1. SMS Advertising
According to Ninja Link Building, 70% of smartphone users engage with text advertising
SMS marketing is becoming a strong competitor to email marketing. This brand of advertising is effective because it is more personal, fast, and direct. Some of the features and benefits include higher open and conversion rates, affordability, and the ever-important cool factor that is crucial among young people.
2.Snapchat
In May, the Australian Bureau of Statistics found that Snapchat had 2 million users in the country.
It seems hard to believe, but this simple photo sharing app is very popular and has become an influential arena for online advertising. Those familiar with the app will probably know about its unique filter functionality, aside from being attractive, these filters also serve as one of the best marketing tools for the app. Regular users may from time to time notice the unique brand related filters appearing in their menu; During Rio I noticed a number of free Olympic themes for my use. Snapchat essentially gives its users the power to advertise their sponsors’ brands for them. There is no doubt that this app is on the rise and the company recently announced plans to introduce behavioral targeting by the end of 2016.
3. Mobile Marketing Automation
In 2015, mobile marketing automation had only a paltry 1.5% penetration, but expectations were that the numbers would triple.
There’s no denying it, mobile marketing automation is on the rise and growing fast. There is no longer an excuse to overwhelm your customers with information they don’t need. Mobile marketing automation allows SMEs to collect data about their customers, allowing them to get the right content to the right people. The process not only saves you valuable time and energy, but it takes all the guesswork out of marketing in place of the cold, hard facts.
4. Mobile marketing in social networks
According to Statista, there are 2.34 billion social media users worldwide, and according to Marketing Land, 80% of time spent on social media is spent on a mobile device.
This is a huge group, so optimizing your business to advertise in this market is absolutely vital. Social networks are popular thanks to their capacity for participation; Check out the personalities on Twitter or on a Facebook business page. See how they captivate their audiences with regular posts and images. If you lack a proper social media strategy for your business, you are missing out on an incredible amount of advertising and engagement opportunities.
5. More applications
89% of mobile phone users in Australia own smartphones and all within this group have the ability to download and use apps.
For any small business looking to engage digitally, nothing can better assert their online presence than a beautiful, easy-to-use app. All big companies have one; check out Netflix or David Jones. It is true that you may not be as big as them, but do not limit yourself, think big. Once you have your website and social media pages up and running, going one step further will set you apart from the crowd. Having an app gives you another direct marketing channel besides your website and can be accessible without an internet connection.
6.YouTube
YouTube has more than one billion users and more than half of the views generated come from mobile devices.
Just like Facebook and Twitter, YouTube is also popular and for some innovative people it has become their full time career. Humans are visual creatures, and as we enter this new era of growth, words and text are falling by the wayside. What we crave is action, laughing, crying and seeing people doing SOMETHING. Going viral isn’t necessary (although it might help), but the massive popularity of YouTube will give a budding business a new channel to add to their marketing arsenal.
The use of mobile devices is growing, and as a result, new and innovative means of using these devices are constantly being developed. Smart devices exist to make our lives easier and offer exciting new possibilities. Grow your business effectively and take advantage of mobile marketing trends now before it’s too late.
