“Viral.” It’s a word that gets thrown around often these days, usually associated with YouTube videos suddenly attracting an obscene amount of views, perhaps even propelling the people in the videos to celebrity status. We all know where Justin Bieber started from screaming preteen girls. Christina Perri (“Jar of Hearts” and “A Thousand Years”) got her start as Lovempenny on YouTube, performing covers. And there was the chilling Rebecca Black (I didn’t say it was all Okay celebrity).
Singing is probably not the best way to launch your business to stardom (unless your business is yourself and you’re a singer). In this article, we’ll take a look at five other types of videos your business could make to engage and engage your potential customers.
1. Videos of’ how to do. A big part of marketing online right now is reassuring your potential customers that you’re an expert at what you do. You could tell him, but it would be far more effective to display them. Let’s say you have a local restaurant. You could have a set of instructions for common cooking tips (how to boil eggs, how to make pizza dough, how to do something else related to the style of food you sell) and just include in the video notes who you are. and where you work with a link to your website.
2. demos. If you’re trying to sell software, a quick demo could be effective, especially when added to your website. Maybe people visited your site and thought your software seemed too complicated. A proper demo or pre-recorded webinar could ease their worries and give them the confidence to test your product for themselves.
3. Commercial. Okay, this may seem obvious, but there is a certain finesse to having a commercial on YouTube (as a video, not an actual sponsored ad). The key is to make the commercial stand out, whether through humor, shock, or awe. Example: Old Spice man. Enough talk.
4. Presentations. Sometimes words are not needed to get your point across. Well, no spoken words. A video presentation with animated text and images set to music, like this one about Social Media Revolution, can be very powerful.
5. Testimonials. One of the best ways to earn the trust of your potential customers is to ensure success with current or former customers. Random dating on your website is fine, but with video, they can see and identify with real, live people.
YouTube is not the only way to post marketing videos on the web. There are other programs you can use to create videos to add to your website or blog, and there are many companies you can hire to make a marketing video for you. Either way, using video to market your business is something that shouldn’t be overlooked. Who knows, maybe your company could have the next “viral” video on the web!
