CPA or a cost per action network provides a directory of products and services. Businesses promote their offers through CPA networks and CPA affiliates direct targeted traffic to the offers using email marketing, video marketing, pay per click, etc.
Companies within the network are willing to pay CPA affiliate marketers to generate traffic or sales opportunities for their products and / or services. The great thing about CPA networks is that a sale is not required for a CPA affiliate marketer to receive compensation.
Affiliate CPA marketers using CPA networks don’t have to worry about chargebacks or refunds because potential customers don’t have to pay anything for you to receive compensation.
There are a variety of CPA offerings available including offers for ringtones, health-related products, credit cards, and government grants; Just to name a few. The business will pay per unique visitor or pay per lead. If a company pays per share, the potential customer may be asked to provide contact information such as their email address and / or zip code, in some cases. Completing the form is action.
CPA networks hire affiliate managers to oversee the process. CPA managers are typically responsible for reviewing CPA affiliate applications, searching for company products or services to offer through the network, as well as communicating with affiliates within the network about how to optimize their income.
It is important to keep in touch with your CPA manager, as he or she can tell you about high converting offers within the network. High converting offers can make more money for you.
It is not uncommon to see offers with a CPA network that pays $ 25 to $ 35 per lead and .15 to .30 or more per unique website visitor. You do the math: generate 500 leads for one offer, pay $ 25 per lead, and your commission is $ 12,500.
As you can see, there is a lot of money to be made by promoting CPA offers. There are literally hundreds of networks; each offers different products and services. Apply for at least 3-4 CPA networks so you can have a variety of CPA offerings on the market.
