Many people would be surprised to learn that a large number of the world’s most popular brands are owned by the same company, Unilever. Unilever is a massive multinational corporation with dual headquarters in London, UK, and Rotterdam in the Netherlands. Unilever is a consumer corporate powerhouse, with a host of well-known brands of food, drink and cleaning agents and personal care products. Tea brands owned by the Unilever corporation include lipton Y GP Tipsthe most popular tea brands in the US and UK, respectively, and Red rosea major Canadian tea brand.
Lipton and Unilever Tea:
Lipton tea was founded by Thomas Lipton in 1893, as the Thomas J Lipton Co. Although Lipton himself resided in Scotland, the company had a packing operation in New Jersey. Unilever acquired the Lipton brand slowly and over a long period of time. In 1938, Unilever bought the American and Canadian divisions of the Lipton brand, but the rest of the world operations remained separate until Unilever bought them in 1972.
Tips from Unilever and PG:
PG Tips began as a brand of the Brooke Bond Tea Company, which at the time was an independent UK-based tea manufacturer. Brooke Bond had her own brand of tea, but the PG Tips brand, launched in 1930, became the most successful and well-known brand of tea under the company’s umbrella. Brooke Bond continued to grow and merged with the Liebig company in 1968. In 1984 Unilever purchased this product. Unilever has since discontinued the Brooke Bond brand for tea, but continues to use the PG Tips brand.
Red rose tea:
Red Rose Tea is a popular tea brand in Canada, but also widely available in the US. Unilever currently owns the rights to the Red Rose Tea brand in Canada, but has sold the US rights to the name to another business.
Other Unilever tea brands:
Unilever continues to both acquire new brands through the acquisition of tea companies and to introduce new tea brands developed under its corporate direction. One of the brands created by Unilever is saga tea, marketed in Poland. In 1996, Unilever acquired Lyons Tea, a leading Irish tea brand.
Unilever has significant market dominance in the core tea business in a variety of countries, owning the Bushells and Lan-choo tea brands in Australia, McCollins Tea in Peru, Sariwangi Tea in Indonesia and Scottish Blend in Scotland.
In conclusion:
Unilever is a large multinational corporation that owns a large number of tea companies and brands.
