Ask any internet marketer to share their trade secrets on how to drive traffic to a business website. If they don’t mention the word ‘items’ in the first, say 5 minutes, walk away. Word definitely gets out on the street that there is a correlation between promotional items and sales. If you want to sell a product, you want to create enough interest to attract potential buyers to your sales website. And this, in part, involves posting articles that have an embedded link to your website.

Here are some rules that will guarantee you a better success rate with your article writing.

rule no. 1: It is not a sales pitch. As tempting as it may be to promote your product in the article, don’t. Your job is simply to arouse the reader’s curiosity in an informative and light-hearted way. If it’s successful, your reader is more likely to refer to the resource box below the article. After all, isn’t that the idea? Gently encourage your reader to get to the finish line, where the resource box is strategically placed and where, yes, you can make your sales pitch. If you push the sales pitch too hard from the beginning, your reader is going to smell an exaggeration and leave you in the middle of the sentence.

rule no. 2: Keep your writing light and fresh. Adding a touch of humor or whimsy can work in your favor. You want your writing to stand out from the thousands of other articles that are in circulation so that your reader will keep reading. After all, you’re not the only one who got the idea of ​​writing articles. Some statistics suggest click-through rates are as low as 3%, while others suggest they are as high as 40-60%. In any case, a hard pitch won’t make that number go up.

rule no. 3: Identify 3 or 5 or grand max. 7 key points you want to get across and stick to that. That’s all the brain wants to process at one time. You’ve probably heard, at one time or another, that short-term memory likes to store 7±2 bits of information. whenever. Try it for yourself. You just finished reading 3 rules. Take a moment to see if you can remember all 3. Even for me, it’s a struggle and I wrote these rules. Hmmm, point well taken.

It is worth remembering that many people operate out of self-interest. In my case, when the reader was blown away by “article writing”, he was probably looking for advice on how to write an article. Your WIFM or what’s in it for me? takes precedence over yours because that’s just the pecking order. If what you have to offer is selfish, it will show up and deter many potential buyers.