Search engine optimizations are all about content. A frequently updated blog or website, for example, improves your search engine rankings, allowing you to move up in search engine results pages, also called SERPs. But what about your company’s Facebook page? Can that content be optimized to improve a website’s search engine ranking? The answer is yes.

How do I optimize my social media pages for search engines? Isn’t a Facebook page for my business just one more thing to worry about, one more thing I have to do every day or week? How can a Facebook page or Twitter account for my business benefit my search engine ranking?

Here are some tips that will tip the scales of success in your favor.

1. Give your social profiles your company name or keyword.

To get started, make sure your social profiles and URLs have your business name or favorite URL. If your business is called Jill’s Book Shop, for example, you should name your profiles accordingly (not Jill’s or J. Shop, but Jill’s Book Shop) and make sure the URLs are designated correctly too: facebook.com/jillbookshop, twitter. com/jillbookshop, jillbookshop.tumblr.com, etc. If the URL you want isn’t available, feel free to modify it, but keep it as close to the original name as possible, with no misspellings or weird abbreviations.

2. Fill in as much information as possible in your profile.

After you have their names and URLs, make sure you fill in all the available information like bio, location, mission, products, etc. And be sure to add links to all of your other social pages to increase inbound links for each of them. Inbound links, or backlinks, help search engines understand the popularity of your website, blog, or social profile. The more backlinks, the higher your page will rank in search results. On your company’s Facebook page, for example, include your Twitter, YouTube, and Flickr accounts to ensure users know you’re on those platforms and to increase your inbound links.

3. Update your pages with relevant content.

The last step is to constantly update your pages with content that is relevant to your industry. Think, for example, about the type of information your target audience is looking for. If you run a diet blog, for example, you could keep a constant stream of recipes, baking tips, and local restaurant recommendations. Someone looking for diet tips is likely to be interested in learning more about your blog.

All of this information ultimately helps your social profiles rank higher in search results.

Your website alone won’t drive your business model, but a combination of a well-designed and frequently updated website along with optimized social media pages will help you grow your business and your bottom line.

Shopping around. Check to see if your web host offers tools that make managing your site easier, like the cPanel control panel and a free site builder. If not, find a host that allows you to keep your site fresh and new. That’s what keeps your visitors coming back and doing the MDA (Most Desired Action). Oh, and isn’t that why you created your blog in the first place?

Of course yes!