Why Direct Mail Advertising Works and How to Lower Your Costs

Why Direct Mail Advertising Works and How to Lower Your Costs

I knew a lady who said she received a notice in the mail from a company offering various animal license plates. He knew his daughter would love them as a gift and ordered them. This lady said, “I don’t know how they got my name, but I’m so glad I discovered those beautiful plates, my daughter just loves them.”

THAT is direct mail advertising at work.

If you have a product or service that needs exposure, you can send 1,000 or more sales messages at reduced rates. That’s a savings of at least 14 cents letter size and 51 cents oversize for each piece when using the Admail (TM) mailing option with Canada Post address. Shipping costs could be even lower, but that depends on your listing.

Mailing in quantities of 1,000 or more can present you with challenges you never thought of. That’s why Sasha Peters has written a simple and easy-to-use guide that explains all the complexities of using addressed admail (TM). Your list, the various postal options, and how to work with an email service all work together to make your shipments go smoothly.

The thing to keep in mind is that prior to this book there was no single source for learning everything you need to know. Basically, you had to learn by trial and costly error.

Sasha has been in the mail business for 16 years and found that companies need something to guide them through the processes. With advances in technology and mechanization, there is an even greater need to understand how everything flows. Shipping costs can increase from $ 25 to $ 80 per thousand, all because the envelope has a flap in the wrong position.

The shipping costs of a company were reduced considerably. They mailed 20,000 bi-monthly newsletters. By alerting them to a postage option they were unaware of, they saved $ 2,500 in envelopes and $ 1,200 in mail processing fees for each shipment – an annual savings of $ 22,200!

Whether you’re a novice or advanced direct mail user, getting the full picture ensures that your mail is a) delivered and b) sent at the lowest mailing rate.

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