RankBrain is a part of Google’s core algorithm that uses machine learning and artificial intelligence to help filter millions of search results. RankBrain was announced in late 2015, and this algorithm has become an integral part of how Google determines the most useful and relevant results for search engine queries.
The concept of machine learning is not new, Expert Systems defines machine learning as an application of artificial intelligence (AI) that provides systems with the ability to automatically learn and improve from experience without being explicitly programmed. Machine learning focuses on developing computer programs that can access data and use it to learn on their own. The most important goal is to give computers the power to learn automatically without human intervention and adjust actions accordingly.
According to the interview a Google executive had with Bloomberg, he revealed that RankBrain is the third most important ranking signal from Hummingbird (Google’s search engine algorithm), behind only content and backlinks. RankBrain knows what someone is looking for and has the ability to present different interpretations of accurate information.
How does RankBrain work?
In the past, before RankBrain, Google used its basic algorithm to determine which results to display for a given query; at those times, Google search results were manually extracted by engineers based on some criteria that they understood to be useful (i.e. CTR, permanence, loading time or speed) and when a user performed a search query, Google it used the same algorithm for each type of query to decide which results to display.
On the other hand, since the development of RankBrain in 2015, Google is now empowering an AI to adjust its results autonomously, on the fly. When you perform a query, it is first interpreted through RankBrain, which parses the traces within the words of the query and determines the intent of the query. This will help Google better understand what type of content it should respond with. Google then uses the analysis of your query to determine which ranking signals are best suited to deliver your results.
While there are several articles on the Internet about “RankBrain Optimization” and “RankBrain SEO”, most of them are based on speculation and assumptions. The truth is, RankBrain doesn’t know what criteria are relevant to a particular keyword. Therefore, RankBrain learns through experiments adjusting various SEO metrics until it finds the one that leads to the highest customer satisfaction (which could be click-through rate, for example).
RankBrain is the newest algorithm catchphrase, which is why search engine optimization (SEO) experts are simply leveraging the buzzword for optimization so they can have that edge ahead. Google is now much smarter to read user intent and generate results that meet user needs. If you win your SEO game, Google will reward you with a higher ranking. It’s time for us to help you understand RankBrain to raise your rankings.
How to beat RankBrain for your SEO?
Many have been asking for ways to beat Google RankBrain. The truth is that it is difficult to optimize RankBrain. At least according to Google, RankBrain is too dynamic to understand, yet you can still push your website to top results by adhering to certain guidelines.
Post original content
Artificial intelligence these days is getting smarter, so is RankBrain, therefore original content is very important and in fact more important than ever. To rank high, a website must display thought-provoking copywriting, fresh content, and helpful information written for specific users.
To achieve this, you must know what Internet users want. Relevant content that is new and easily accessible. When you treat RankBrain like a smart being, only then can you make your website give the best answer for a specific search; By doing this, RankBrain will reward you by taking you to the top of the list. Therefore, it is important to understand what the user wants from you and what keywords and sentences they are searching on Google to find what you offer.
Write a powerful title
The undeniable factor is making your content stand out, you can do this by making a powerful first impression with your title. Don’t underestimate the power of a wonderful title. One tip we can give you is to write emotional titles. There is no question that expressive and emotional headlines get more success because there is a clear link between highly emotional headlines and social media. This is something that writers have known for years.
For example, here is a common title tag optimized for SEO; How to be more productive and get more done. This is not bad at all, however, it is bland and lacks emotional elements that can make people want to click on it immediately. You should know that it does not always make sense to create very emotional titles. It may sound ridiculous and full of hype. But whenever you can, you should.
Keyword placement
Another important factor to consider is the placement of keywords throughout your site. This is possibly one of the most important SEO tactics. It is beneficial to consider how someone would search for information about the specific service or product you are offering, as the keywords you use are likely to be the keywords you want to use. Google can track whether users are satisfied with the search results it offers. If search engines visit your site and spend a decent amount of time consuming your content, then Google records that they are compromised.
In conclusion, it can be challenging to beat RankBrain, but that doesn’t mean it’s impossible. If there’s one thing the top SEO experts agree on, it’s that RankBrain makes Google smarter and smarter every day. If you think RankBrain has sunk your company’s organic search rankings, start by reviewing the content itself. Is it useful and attractive? Are you targeting a topic rather than a specific keyword? If so, take a look at the pages that rank well and see if you can decide which factors RankBrain is prioritizing.
