Things to include on your business card

Things to include on your business card

Have you ever been handed a business card with just the company name and number, and when you go to call the person, you’re not sure who you were talking to? Chances are you either threw the card away or made an awkward phone call trying to track down the mystery person. This article will help you prevent your business card from being thrown away like these poor examples.

One of the first things that should be on a business card is the name of the person delivering it. This makes the individual appear more important and professional. You can also include the job title in this area and if the person is the manager or owner of the company, it is good to include those details as well. In a large company, it is very important to put the person’s name on the business card so the recipient knows who to contact. The person’s name is usually printed in large, bold letters so that it cannot be seen. Business cards always include the name of the organization. This text is always in large font and bold as well. It’s also good to include your company or organization logo, but nothing too flashy that will detract from the company or individual name. The physical or mailing address is usually included on your business card. If your business is based online or only has a mailing address, you do not need to include a physical address. Having both a physical and mailing address on your business card can be confusing to a viewer, so make sure each is clearly labeled if you include both on your card.

It is very important to include phone numbers or contact numbers on your business card. They are usually listed in order of voice, fax, and mobile. Remember, do not include numbers that are not preferred as a contact method or that may change. Your contact numbers should include the area code or country code, as well as an extension number, if applicable. You can use periods, spaces, or other characters to separate numbers, but be sure to be consistent with the method you choose. If you have an email address, it would be a good idea to include that on your business card as well.

Today, people use email as the fastest way to communicate with each other. This is essential if your business is web based; however, there seems to be a generation gap regarding the use of email as a communication tool, so be prepared to modify your communication method for users who still prefer a traditional phone conversation. Including the web address is a good way for customers to see additional information about your company without taking up your staff’s time, and having a website, while not essential, also helps improve your company’s image. Think of it as a user-driven sales environment, where your prospects can control how much or how little information about your business they’d like to be exposed to.

A tagline or description of your business can be helpful if your business name doesn’t clearly state what you do. This can also provide a snapshot of the culture and mood that your company represents and will allow your potential customers to identify with your company on an emotional level and decide if your services are what they are looking for in this regard. Your tagline should position your business and service offerings clearly, with substance and style. Doing all of these things will result in a business card that will stick around and get more incoming leads!

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