Whether you’re the head of a charity fundraiser, the CEO of a multinational corporation, or the owner of a small business, there are many reasons why partnering with a food truck can be good for your business.

Whether your goal is to advance your company’s marketing, raise money for your school’s athletic department, or increase sales at your business, food trucks provide a unique opportunity to tailor your organization’s goals.

1. Mobile Kitchens is generating buzz. Are sales lagging on your used car lot? Worried about getting enough revenue for your fundraiser? A brightly colored giant food truck at your event builds people’s interest and increases potential customers or donors for your event. Paired with a radio broadcast, a chow wagon could be just what you need to reach your sales or fundraising goals.

2. Food Truck operators are masters of social media. Twitter, Facebook and the Internet are the tools of the mobile kitchen trade and have a loyal following. If those followers know that their favorite food cart is selling food at your business, many people will come to your business and be more receptive to your sales pitch. Leverage the social media presence and fans of a mobile food truck to boost his dirty.

3. Economic Sciences. Having a mobile kitchen at your event is inexpensive and just as inexpensive as asking if your truck is available for your event. Let a food truck set up in your parking lot near your driveway. If you have a little money to invest, you could make a deal with the food truck where you pay for the first 50 meals for your first 50 customers. Customers love gifts. People like free stuff and you can give them something fun, unique and thoughtful that won’t break the bank. If you are running a charity fundraiser, most food trucks will be happy to come to your event for free and many will give you a percentage of their sales for the privilege of being at your event.

4. Consider a sponsorship. Many upstart lunch carts will put your business name, web address, logo, and phone number on your truck for a price. It also doesn’t have to cost thousands of dollars. Some operators will put your information on your truck to get free or discounted goods and services. Negotiate to have your information near the menu where all the crowds are. Thousands of people will see your ad. Most mobile kitchen owners would be honored to put their charity’s logo on their truck for free.

5. Consider a company partnership. If you have a garage, offer a mobile kitchen owner free oil changes or inspections in exchange for putting something on the truck that says “XYZ Food Truck Garage Services provided by your garage name“. The partnership concept is really only limited to your imagination. Do you own a brewery? Do you own a grocery store? Give truck owners the option to use your products at a reduced price in exchange for their beer or products are used and quoted directly in their Any business can partner with a truck and everyone involved will benefit from the relationship The owner of the mobile kitchen reduces operating, food or maintenance costs, while the business providing the discount , the product or service gets a lot of financial exposure and brand recognition.

6. Your employees need a break. A catered event at your workplace will boost morale. If your business can’t afford lunch for your employees, find a mobile kitchen that serves good food and consider one day each month as food truck day. Have a food truck visit your business on any given day, and come lunchtime, watch the smiles on your employees’ faces.

7. Make a contest. If your sales are lagging, offer a food truck event as a prize for your sales team. Whoever sells the most wins a free party at their house for 30 people. At costs as low as $10 per person, that $300 you invested could really fire up your sales team and motivate them to increase profits. Everyone likes a free party.

8. Gift certificates, promotions and coupons. Make a deal with a popular food truck where you print vouchers or coupons offering two dollars off a meal at the truck. Whatever the face value of the bond is offered to pay half. Offer vouchers or coupons to customers who buy your products or services. The mobile kitchen benefits from increased sales and your customers will enjoy the incentive as well as earn a customer’s loyalty.

9. Let them park in your lot on your lowest sales day, once a week. Food trucks are always looking for places to sell food and there’s no reason your business can’t benefit from this. This relationship is great for retail sales, but could also apply to the service or entertainment industries. You’re also not limited to one truck. Once customers know that every Tuesday at lunch there is a food truck at your business, there will be a steady increase in traffic to your store. Promote “Food Truck Tuesdays” with flyers in your store along with information on social media and your website. The same concept applies to traditional charitable businesses.

10. If you can’t beat them, join them. Offer a food truck the opportunity to give gift certificates, coupons and giveaways from his business in exchange for exposure in your business. The relationship could be as simple as allowing the food truck to hang flyers in your retail space and you provide a link to the food truck’s web address from your web page. The mobile kitchen distributes your coupons or flyers at your next big event because of the exposure it gives them and your promotion reaches a whole new audience.