Simple or irrelevant images

Images and graphics play an important role in web design. Images easily capture the interest of visitors and can communicate complex thoughts faster than just read text. In this sense, many companies use low-quality or irrelevant images. Poor quality images can damage your websites and discourage visitors. Similarly, irrelevant images can confuse viewers and make them second guess the message companies are trying to convey.

hidden navigation

Navigation has a huge effect on the popularity of a website. Since people live in a fast changing world, they like everything to be delivered fast, so when it takes too long for them to get what they need/want from a site, they will leave immediately. Hard to find navigation menu is another common web design mistake. It can be frustrating to visit a website and not be able to locate the search bar/menu. Therefore, businesses need to make sure that their website is easy to navigate.

missing his target

Small business owners understand the importance of knowing their target audience. For this reason, they spend time building customer profiles and figuring out ways to grab the attention of consumers. This is also crucial in web design. Websites attract certain types of visitors because of how they look and feel. There are websites that look very professional, some look modern and cool and yet others are lively and fun. Sometimes websites reach many different audiences. It’s not a good idea to serve a wide variety of customers because your website will eventually get disorganized. Therefore, they must identify, profile and serve their target audience.

Lack of contact details

Another common mistake is the lack of contact information. One of the most critical moments is when visitors decide to make a purchase on a website. Therefore, it is important to display the necessary contact information that they need once they choose to do business with a company. If visitors find it difficult to search for contact details, they will get frustrated and move on to another site. A ‘Contact Us’ page should be easy to find and click on. Or, the information is displayed at the bottom of all pages.

Ads in the wrong places

In the world of web design, advertising is an unavoidable step, especially in blogs, which are considered one of the main sources of income. However, too many loud and flashy ads can irritate visitors and cause businesses to lose business. Therefore, it is crucial that they take a close look at your ads. If they feel annoyed in any way, this will have the same effect on your visitors. They should also pay close attention to pop-up windows. These may be available again, but you need to make sure that they can be closed immediately and that they are not too large.

Companies must keep their target audience in mind at all times in all steps of the design process, including planning and post-launch analysis. When the two reconcile, they will have a remarkable website that will reveal a lot about their company, especially when built digitally.