Who doesn’t want to increase website traffic for their business?
Effectively increasing website traffic is a blueprint for financial success. Learn how to build, develop and promote your own business the right way.
3 step plan for success
1) Analyze goals
What are the goals of your business website?
Who will be your target market?
Age group and gender of prospects?
Your financial budget for business promotion?
Preference for the theme or model of the website?
Who will be your main competitors?
How do you plan to generate traffic?
What specifically does your competitor do?
Do your prospects have certain needs or expectations?
Type of products or services to offer?
What makes your business unique from others?
two) Web-page design
Determine what kind of look you want your website to represent.
What will be the logo or image of your company? Your logo or brand should be a consistent theme across all of your products, print collateral, and website.
Your website should be well organized and logically structured for easy and fast navigation.
All of your benefits and features should be highlighted in the subcategories and table of contents, so people know at a glance what’s available to them.
Web pages should be able to load in 12 seconds. Anything longer than this is not practical and should be factored into the overall layout and plan of your business site.
3)Website content
This should always be relevant information, presented short, sweet and to the point.
The content should also be properly optimized for search engines in order to gain a popular position and rank. Ideally, this is achieved through competitive keywords and meta tags.
Diligent research is absolutely necessary, which means determining which search terms are in high demand with little supply.
Check out all the optimization tips for each search engine you plan to submit your website to.
Always use effective and attractive titles for your html pages. Categorize your products and give them their own page. Keep an eye out for broken links and fix them accordingly.
Attractive layouts and designs, with an easy navigation system and relevant useful content, will encourage and interest your visitors to browse your site.
Increase Website Traffic Strategies
Publish your website in eBook format, put it on CD-Rom and include it in your direct marketing campaign.
Invite visitors to gift their gifts to visitors on their own websites.
Join traffic exchange programs to promote your website through traffic generation.
Participate in discussion forums, message boards, and blogs to let other webmasters and sellers know who you are.
Offer a gift or bonus in exchange for someone’s testimonial that you can use as a means of giving some credential to your products and services.
search engine marketing
Include relevant keywords:
header tags
meta tags
title tag
content body
Links on the page
Promotion Subscription Offers
Offer something of value in exchange for someone giving you their name, email address, and permission to contact them by email.
This form of email marketing is permission-based, inexpensive, and great for building a list of email clients that you can promote through ezines, white papers, newsletters, reports, articles, and more.
Word press add-ins
1) Permalink plugin
These are for a permanent 301 redirect; and it allows you to point to the same post or file with or without the trailing slash, going against what a search engine like Google would recommend.
2) RSS Power Plus
Each post goes to RSS directories and submits the post feed, resulting in an instant and automatic backlink from an authority site.
3) SEO Title Plugin
Allows full customization of page titles for each page. You can also create your own keyword centered around a unique page title.
4) Google Sitemap Plugin
This helps a site get indexed as it is gradually built and developed.
Create a website directory in e-book format
Sell advertising space in your ebook, or on your website
Submit your ebook to free and free download websites. Take advantage of all the free publicity that derives from it.
Issue a press release or press release of the opening of your new business, or new product and/or service.
Link Building Techniques
Backlinks, inbound links, reciprocal links and free links are vital for search engines to determine that your website is popular. Not only does this give you page rank, but it also helps you increase your website traffic.
Make sure you don’t link your website to bad websites, link farms or irrelevant websites.
One of the best ways to start getting links is to write articles like this and submit them to article directories. You can write about anything you know about, but a great idea would be to write testimonials for products, services, or tools you’ve used.
Have you thought about writing a review article for your own website? This could represent all the benefits and features of what your site offers.
Merchandising of articles
Show yourself as an expert in your field by writing and publishing articles about your knowledge and skills.
There are many article directories to choose from, but the best way to locate them is to do a current search of the major article directories.
VRE ToolBar will even show you your Alexia rating and Google Pagerank.
Here are some of the most popular article directories:
EzineArticles
buzz
GoArticles
WebProNews
ArticlesBase
ItemCity
ItemPool
ItemCube
gifts
One of the best techniques for generating traffic is to give things away.
Everyone loves gifts!
e-books
Population
Seminars
Sweepstakes
screen protectors
white papers
newsletters
Consultant
CD Roms, CDs or DVDs
Program downloads
starter packs
business card templates
Microsites
These are marketing sites with unique URLs and content focus, which are separate from any main website.
They provide micro-targeted messages, which target customers with messages that are relevant only to them.
Factors to take into account when setting up a microsite:
– Search engine optimization with focus on keywords, title tags, image tags, meta tags, easy navigation structure, keyword anchor links, etc.
– Give your visitors a sitemap so they can quickly and easily find what they’re looking for. That goes for search engines too.
– In addition to quality content, use a lot of video, audio, text, PDF, etc.
– Use bullet points, tables, charts, product photos, etc. to draw the attention of readers.
– Offer a mobile-friendly version of your website to anyone who might be interested.
Joint Venture Giveaway Events
These JV events are great for building your opt-in email list, generating traffic flow, building links, downloading giveaways, and promoting your offers for free.
This is where various webmasters come together as contributors and offer gifts to everyone’s subscription list.
Giveaways can be anything from free software downloads to free e-books.
Step by step for JV events
1) Check out all available JV giveaway events
2) Sign up for events and download the free products
3) Create your own product to give away
4) Sign up for an Aweber Listing Service account
5) Submit products to each JV giveaway event
6) Watch your mailing list start to grow
7) Build relationships with your email list and refer them to new products for affiliate sales.
offline strategies
television commercials
frills
Tshirts
radio ads
yellow page ads
business brochures
sign screens
Ads in local newspapers
small business cards
Vehicle Decals or Bumper Stickers
Host of seminars or speeches
Print advertisements such as posters, sales letters, or brochures
Tips to generate traffic
1) Offer solutions to people who need it.
2) Use bullets or numbers to highlight all benefits.
3) Personalize emails and use your email signature.
4) Get testimonials from those who have used your products.
5) Use catchy titles and attention-grabbing headlines.
6) Invite people to invite their friends to your website.
7) Ask visitors to bookmark your site or make it their home page.
8) Use power burner headline animation blocks.
9) Never copy or paste content from other sites.
10) Always check your text for typos or incorrect grammar.
11) Use focused content based on main keywords.
12) Never spam or solicit another person or website.
good sales copy sells
Motivating people to buy from you is easy if you know how to write persuasive copy.
– Use 3-5 keyword phrases on any page
– Place keywords in page headers, subheads, and bullet points
– Write page summaries with keywords at the top of the page
– Again, remember to give them a catchy title.
– Show them how your product or service solves their problem or need. Establish why you are unique and better than someone else. Make them feel like they just need your products
– Creating a successful marketing campaign that effectively promotes your products and services starts with preparation, research, and dedication.
– Stay focused and up-to-date on the latest trends so you can adjust accordingly.
Success in increasing your website traffic!
